http://www.christinexng.com/dressli daily 0.75 2015-05-02 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568440460208-IE4Y5K71CLFGY3N21VTW/Screenshot+2019-09-14+at+1.54.04+PM.png Dressli 2015 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430525623544-RNIHYTRFGTN7WTZVMFFP/image-asset.png Dressli 2015 - Dressli Media Kit Prepared media kit and investor relations deck for Dressli. As a marketing consultant, I helped the team to determine product-market fit, and helped them pivot from an afflilate widget application to a live chat stylist application, and signed them to a special partnership with Shopsense, Shopstyle's affliate program. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430525748990-FRAT53GQL9Y5KVX67R35/Screen+Shot+2015-05-01+at+5.15.34+PM.png Dressli 2015 - Dressli email program With no existing email program in place, I worked on email plan for both stylists and clients alike to welcome them to the program, and to get them acquainted with what they needed to do while they were going through the on-boarding process. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430525989606-W1XYM1520MT6SLR15AAN/image-asset.png Dressli 2015 - Wireframing Dressli appointment flow With the ability to schedule appointments with stylists, I worked on a set of wireframes to show how a user would go through the flow to schedule appointments with stylists. http://www.christinexng.com/trueandco daily 0.75 2015-05-02 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568440531321-0S1MSZGSIGLND26BZTZ4/Screenshot+2019-09-14+at+1.55.04+PM.png True and Co 2012 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430523948449-DNQDKVTK2LKIXMH6J0Q7/image-asset.png True and Co 2012 - True and Co launch This is our launch homepage in 2012. Over 75,000 women signed up and did the quiz within the first 3 days of launch and I logged over 20 calls a day from interested women excited about fit and function. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430526309362-R5A8FAVTBJMYY9YXSRYN/placeorderpagewithbras.png True and Co 2012 - UX flows for registration I worked on a few early iterations of what bra page flows and registration could look like with our designers, Ro and Co. http://www.christinexng.com/sephora daily 0.75 2023-02-17 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674303104426-1KXGPNLC9RR2JRGC627G/Screenshot+2023-01-21+at+8.11.16+PM.png Sephora (2010-2012) https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430438679762-VRWOCRQ14TZ0V0O141BA/image-asset.png Sephora (2010-2012) - Sephora TV As the product manager for Sephora TV, I spent time researching specific vendors, looking at various video solutions, and looking to see what would best fit our needs for the new Sephora TV. After selecting Ooyala, we worked with the design, content, brands and engineering teams at Sephora to deploy in 2011, what would become part the future of digital storytelling you see on Sephora.com today. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430437270378-KH47WLQLLV3BTKGKASLE/image-asset.png Sephora (2010-2012) - Sephora Kiip Campaign 2011 With the launch of Kiip in 2011, Sephora was the first partner to launch with this new, cutting edge format of digital mobile ads. Working directly with the CEO of Kiip, Sephora fans, both new and current would be able to redeem real life rewards during in-game achievement moments. This resulted in a large number of redemptions, and new user acquisitions, in addition to alot of press buzz for our use of new wave digital mobile ads. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430443829006-6D6A0QLTKYMGU6OCBJVM/beautytalk.jpg Sephora (2010-2012) https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430443468337-RCMCB2HOXR9B8O04ZDMM/binsider.jpg Sephora (2010-2012) - Sephora Birthday Insider 2012 Launched in 2012 in time for the holiday season, I worked with the interactive media team to create Birthday Insider, one of the first apps to leverage the FB Social Graph to connect our Sephora fans with one another on FB, and to reward them for being part of our Beauty Insider program. I was responsible for working with marketing and design teams to create this vision, in addition to hiring developers to work on the FB mechanics. http://www.christinexng.com/lumen-avenue daily 0.75 2015-05-27 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568440634247-1FI89OLOEUPCILGHM4IQ/Screenshot+2019-09-14+at+1.56.57+PM.png eBay 2007-2010 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432712938345-N02P8EMTWLI2VEZC1JHO/image-asset.png eBay 2007-2010 - eBay: eBay Partner Network Having worked within the Internet Marketing team at eBay, I was a product strategist responsible for the development of eBay Partner network and eBay AdContext. I worked on market research, product features, affiliate tools across the platform for both our publishers, account managers and fraud team. In addition to my product work, I also managed the Half.com affiliate program for a full year, working on account management, API/product feeds, as well as the marketing of the Half.com affiliate program. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432712289838-9L4KFQYMN1L28HBHA17P/image-asset.png eBay 2007-2010 - ePN Tools Managed all affiliate tools, product feeds and the API for eBay affliates, including product updates, marketing copy and new product development. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432712380635-VQE7X59P9K2C3ZDD0AIV/Screen+Shot+2015-05-27+at+12.39.05+AM.png eBay 2007-2010 - Homepage of eBay Partner Network As the product strategist in charge of ePN, I worked with a cross-functional team of over 20 people, including engineers, account managers, finance teams, and our fraud team to build eBay Partner Network. While on this project, I received 2 personal awards for contributions made. http://www.christinexng.com/workportfolio daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1534969934141-2AUGTSERBCWQC69KAIKI/Screen+Shot+2018-08-22+at+4.32.05+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568436330546-3MU4KH8J5LAZZAOLAEH1/Screenshot+2019-09-14+at+12.42.03+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568436428758-DTEZ9R1HP62B1CQS451C/Screenshot+2019-09-14+at+12.46.30+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1534970414613-HFC8TQUBU6EHA95TOM42/Screen+Shot+2018-08-22+at+4.39.55+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568435777095-58ND00N0I7VTLDOU17T1/Screenshot+2019-09-14+at+12.31.51+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568435865928-17D7ROP08RXEL8Z0869B/Screenshot+2019-09-14+at+12.33.01+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568436829047-5UEE846V54I5U8FBT86V/Screenshot+2019-09-14+at+12.49.57+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568362272058-YXPWOW3PFX790UXWZ0P5/Screenshot+2019-09-13+at+4.07.40+PM.png PORTFOLIO CLASSPASS CREW: Photoshoot for digital assets, styled and shot for global evergreen assets and across social media #classpasscrew. We engaged several influencers as part of a global campaign arc to get people to # their classpass activities on instagram. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568361317984-LHD3MH628PTMEOS1QK9G/louise.jpg PORTFOLIO SOME CLASSPASS CAREER HIGHLIGHTS: APAC LAUNCH: Launched APAC with our first 4 cities (Thailand, Hong Kong, Singapore and Kuala Lumpur), scaling Singapore to one of our strongest international markets from scratch. Today, we’ve also added Indonesia, Phillippines, India and Jakarta to the mix, running across 8 countries. EUROPEAN LAUNCH: Launched four European cities in April/May (Amsterdam, Munich, Berlin and Paris), managing and driving the artistic and brand vision of these campaigns. This included planning on media with agencies to execute large scale media buys across paid digital and OOH, owned channels, brand channels such as social media and influencer marketing, and culminating all of this work into a launch event in Paris attended by 40 influencers and industry partners such as Nike, Adidas and Puma. CLASSPASS BRAND, STRATEGY AND MESSAGING FOR GROWTH AND BRAND I created the entire strategy for messaging on all channels for ClassPass, developing our personas, target audiences, and creative across all 14 countries. A link to some of my strategic work on this can be found here. FULL STACK FOCUSED, CREATIVE LEADER AND DIGITAL FIRST BRAND CHAMPION WITH 300+ PIECES OF CONTENT PRODUCED AND CONCEPTUALIZED Responsible for launching over 300+ pieces of global content across all markets, which included having to understand the GTM market strategy for each market. With a localized instagram handle for each market (11 in total), I drive all visual, voice and brand touchpoints for ClassPass International. To be able to accomplish the above, I am extremely strong at conducting market research, in understanding/unlocking the keys to cultural communication and pop culture in various markets, doing deep dives into what works best visually and tonally in each market, and most importantly, have an ability to communicate our brand value proposition in all of our 14+ international markets. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806552311-KQCIVAGNMOHG7J11CEGL/Screenshot+2024-09-20+at+12.25.21+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806558446-WWHJ8OOASJ8XDF0WAWAS/Screenshot+2024-09-20+at+12.26.10+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806556993-HYNGN7SM2GBB8C5UFE7S/Screenshot+2024-09-20+at+12.26.00+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806559668-3N98749WMUYNUQC385S6/Screenshot+2024-09-20+at+12.25.49+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806560636-YINOSQ1NWG3FGVHQA4Q4/Screenshot+2024-09-20+at+12.25.41+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805730457-8U0HF7BFDC8VMCMKMVJH/Screenshot+2024-09-20+at+12.12.54+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805755240-ITE556QLJB6FSBUFD7VC/Screenshot+2024-09-20+at+12.13.14+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805754006-7209YEG486PRYENKVSK6/Screenshot+2024-09-20+at+12.14.31+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805746542-LPWXC0P49NF8A60C0Q3G/Screenshot+2024-09-20+at+12.14.40+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805746918-7XDY6Z25INM3VLT2CKCC/Screenshot+2024-09-20+at+12.14.47+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805738850-5BWIXN8OHKGFR1LOZLKY/Screenshot+2024-09-20+at+12.14.54+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805736334-JPXDAXLR7X7G4F1SMVGW/Screenshot+2024-09-20+at+12.15.02+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726805731091-WALXKOI5AD7KIX6W69GE/Screenshot+2024-09-20+at+12.15.10+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1581167540857-8R64M60EMBYBOJG09RV7/Screenshot+2020-02-08+at+9.11.51+PM.png PORTFOLIO Instagram grid and design for Endowus https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1581167369425-XSOA7YERXY9CESG7ZGCL/Screenshot+2020-02-08+at+9.08.44+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1625716484452-BQG72QPK8NS9P8KNOBFI/Screenshot+2021-07-08+at+11.44.32+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1625716630064-6Q3BIU9W9FM5ZJ1W4XMG/Screenshot+2021-07-08+at+11.56.38+AM.png PORTFOLIO WORDS OF WISDOM: I selected several influencers to highlight various ways to get Vitamin D — through exercise, supplements and food. I also worked on making sure each story arc had relevance to every Singaporean, and wove this into the creative campaign that I conceptualized as a creative director, and shot with the agency. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289129389-TWRH8F3NLA1KT5ZJB2DR/Screenshot+2023-01-21+at+4.18.35+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289222720-UIDYI99SXK21PBRIKL1U/Screenshot+2023-01-21+at+4.20.03+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289302153-AVVQOLBHF08061PEBYT2/Screenshot+2023-01-21+at+4.20.53+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289559876-SNHP5BEGT6EUCHU4GW5L/Screenshot+2023-01-21+at+4.25.39+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289665641-CBK9YYSBYW0LO428LEFK/Screenshot+2023-01-21+at+4.27.19+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674289744235-OPDRJ0MWW4JFC8NR2H1G/Screenshot+2023-01-21+at+4.28.41+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674302796431-CAEZ283XOVOYPJSJABRA/Screenshot+2023-01-21+at+8.04.46+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1674302855271-9Z2WOU7AF7V0VVMGFU7S/Screenshot+2023-01-21+at+8.05.52+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1726806927997-0WORHNT1AUQCBK35ZBUD/Screenshot+2024-09-20+at+12.35.15+PM.png PORTFOLIO http://www.christinexng.com/the-shelf daily 0.75 2015-05-27 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568440016891-TVFEMNB9HMMJ80S6AREK/Screenshot+2019-09-14+at+1.46.37+PM.png The Shelf https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432713190896-SXVK8F9QBUYQRPR7VRVY/image-asset.png The Shelf - The Shelf https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432713434943-3JFACXCOZVCJ7U50PBYN/Screen+Shot+2015-05-27+at+12.56.48+AM.png The Shelf - Sample pitch: custom menswear client A sample of a campaign brief we pitched to a custom menswear brand. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432713496592-PT91TEYH1NCR0OT700UQ/Screen+Shot+2015-05-27+at+12.58.00+AM.png The Shelf - Sample marketing campaign workflow Here's an example of a marketing campaign workflow I provide brands with so that they can see the various steps involved in a marketing campaign, in addition the social media and content channels involved. http://www.christinexng.com/skinnymint daily 0.75 2015-05-02 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1568440410928-0XLGN8XF3SLBXQNZDXIH/Screenshot+2019-09-14+at+1.52.40+PM.png SkinnyMint (Supernova Group) 2014 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430508496930-H7LVA1DH3O13T73TAR82/image-asset.png SkinnyMint (Supernova Group) 2014 - SkinnyMint Media Kit As a marketing consultant for SkinnyMint, I created a media kit for all interested press and PR firms. All graphics, copy and market positioning were developed by me, with the approval of the CEO. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430522170085-GWXSSW3U8J9A6S000T04/Screen+Shot+2015-05-01+at+4.14.59+PM.png SkinnyMint (Supernova Group) 2014 - SkinnyMint x Goop Campaign Worked with Goop to come up with a selection of recipes inspired by the SkinnyMint teas. This campaign drove a large amount of interest and sales conversions from Goop readers. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1430522490652-MMG9HGKNBXSVGJ9JJEE2/Screen+Shot+2015-05-01+at+4.21.14+PM.png SkinnyMint (Supernova Group) 2014 - Marketing Campaign: Gorgeous Resolutions Over the course of the first 2 weeks of Jan, we launched a campaign talking about our top 10 resolutions that were in line with our Dare to be Gorgeous mantra. We then launched this on email, paid search, digital and influencer channels to drive traffic and to get also get our influencers engaged in addition to having a $3000 giveaway. https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1581435053266-RRVZR36UF0YNUKDLAXVU/Screen%2BShot%2B2015-05-01%2Bat%2B4.37.11%2BPM.jpg SkinnyMint (Supernova Group) 2014 - Marketing Campaign: Teatox 2015 I conceptualized this campaign to really talk about the power of teatox, and the health benefits that teatoxing can have for your body and mind. We used a myriad of images from various influencers engaged in different types of healthy activities, and launched this campaign on paid search, email, and all social media channels. http://www.christinexng.com/about-christine daily 1.0 2024-11-28 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/cde8f8db-65ff-4b42-bf23-e7dc6e933990/%28WEB%29-Christine-Ng_Portrait-Sessions_AUG_20210279.jpg ABOUT ME https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/1432767568736-VUJPJRQACV68V9X1NIU8/crhristineeverlane.jpg ABOUT ME http://www.christinexng.com/workingtogether-1 daily 0.75 2024-11-28 https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/429c9c1e-a65d-4f5e-9039-bf2bdaed6535/agencystyle.png Working together https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/2238f7b1-c0ab-45b9-9221-793e8533b77a/solo.png Working together https://images.squarespace-cdn.com/content/v1/55426cb0e4b06c7d81000db6/52f7b52c-e436-444e-b106-d1652ba31377/team.png Working together